Shripad Kulkarni parts ways with Allied Media, Percept restructures media business

P M Balakrishna replaces Kulkarni as CEO of Allied Media. He will also hold the position of Executive Vice President of newly formed integrated entity 'Percept Media'

BestMediaInfo Bureau | Mumbai | July 6, 2015

Shripad Kulkarni

Shripad Kulkarni, CEO, Allied Media, has moved on after an association of 9 years with the agency. Kulkarni also had the mandate of driving the Media Vertical additionally for Percept Media.

With over 25 years of professional exposure in the Media industry, has handled every aspect of the advertising media. During his tenure with agencies like Percept, Carat, Contract, Clarion and O&M, Kulkarni handled a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages.

Kulkarni is also a board member of MRUC and also on the Technical Committee for India's first outdoor Research survey IOS.

Following the exit of Kulkarni, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media. Rajneesh Bahl has been promoted to the post of Executive Vice President, Percept Media, and will also continue to serve in the capacity of CEO, Percept Out of Home overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

Percept has also restructured and integrated its media businesses into a single entity 'Percept Media' with effect from 6 July 2015.

Currently the Percept Group encompasses Allied Media - the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out of Home – the communications specialist providing innovative solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature 'Percept Media', to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

The leadership team of the newly created Percept Media vertical will comprise Ajay Upadhyay, COO, Percept Limited, who will serve as Chief Mentor to guide the integration process of the Media vertical; and Sanjay Shukla, COO, Percept One who will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.

According to a press statement issued by Percept, “The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept's clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.”

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