Paper Boat assigns media duties to Maxus

This win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma

BestMediaInfo Bureau | Delhi | July 30, 2015

Maxus has won the media mandate for Paper Boat (Hector Beverages). This win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma.

Sanchayeeta Verma

Commenting on the win, Sanchayeeta Verma, South Head, Maxus, said, “We are extremely delighted to have Paper Boat with us. Our vision is two-fold – one, to make the drink extremely popular and increase their visibility. The second would be to communicate their brand proposition of 'memories' through an effective media mix and creative strategies. Our approach will be both strategic and tactical for meeting our goals.”

Parvesh Debuka, Marketing Head, Paper Boat, said, “My love affair with Maxus began some time ago. I was bowled over by their charm (and the data analytics). I think it will be lots of fun working together.”

With a vision to cover more than 50 cities in the current year, the brand looks to expand in a logical yet robust fashion. Hector Beverages has created a stir in the market with their traditional Indian drinks like Jal Jeera, Aam Panna, Kaanji, etc.

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