MTV on the lookout for 'India's Next Top Model'

The first ever Indian adaptation of popular show 'America's Next Top Model' will go on air from Sunday, July 19, 2015 at 7 pm

BestMediaInfo Bureau | Mumbai | July 16, 2015

MTV is all geared to air the first ever Indian adaptation of popular show 'America's Next Top Model'. TRESemme & MTV present 'India's Next Top Model' is co-presented by Lakme and powered by Amazon.in. The show will go on air from Sunday, July 19, 2015 at 7 pm.

The Indian version of the CBS show 'America's Next Top Model' created by Tyra Banks is being launched by license holder and producer Bulldog Media & Entertainment. In a quest to bring the era of the supermodel back, MTV has teamed up with actor Lisa Haydon, who makes her television debut with this show, and photographer Dabboo Ratnani, who will be seen judging 13 fresh faces in the race to win the title of India's next top model.

The girls will be mentored by MTV VJ and fashionista Anusha Dandekar and grooming expert Neeraj Gaba.

Aditya Swamy

Aditya Swamy, EVP and Business Head, MTV, commented, “Young people aspire to be part of global platforms and when it comes to fashion, the Top Model franchise is as big as it gets. This show will transform the lives of the 13 girls forever. And that's what MTV is all about, big and bold. This is an exciting partnership that brings together the best of the best – TRESemme, CBS, Bulldog and MTV. I look forward to the beginning of a long and exciting journey together.”

Roxanne Pompa, VP - International Sales and Production, CBS Studios International, added here, “The 'America's Next Top Model' format continues to entertain audiences all around the world and we are excited to have the opportunity to see the Indian version make its debut. It is a show that has a great amount of style, glamour and entertainment, and we are confident that Bulldog Media & Entertainment and MTV India will deliver a ground breaking and enjoyable experience for viewers in India.”

“The team at MTV & Bulldog has embraced the look and feel of the show capturing the format of the US version while at the same time managing to create an edgy feel for the MTV audience. I think viewers are in for a real treat and I look forward to the show becoming a regular fixture on MTV,” said Akash Sharma, Co-Founder and Executive Producer, Bulldog Media & Entertainment, the exclusive rights holder and producer for the India franchise of 'America's Next Top Model'.

Prasanth Kumar

Speaking on the co-creation of 'India's Next Top Model', Prasanth Kumar, CEO, Mindshare South Asia, said, “Content is a power social currency for brands to connect with the audience. All three partners involved – HUL, MTV and Mindshare – are working together to create a format that presents the value and proposition of brands with engaging content for consumers to enjoy and share. An international franchise such as 'India's Next Top Model' was best suited to the Indian audience by partnering with an international premium beauty brand like TRESemme and an iconic Indian beauty brand like Lakme that have fashion and backstage expertise and are trend leaders with the Indian consumers and we are excited to see this show come alive on Indian television.”

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