P&G’s Whisper ‘#touchthepickle’ among 13 campaigns shortlisted for the awards
BestMediaInfo Bureau | Delhi | July 20, 2015
MediaCom has been named as the best-performing media agency at the M&M Global Awards, securing 31 places on the shortlist. Thirteen different campaigns contributed to the agency’s success, with work from P&G Gillette, Shell and Deutsche Telekom, amongst the entries.
Dell’s ‘Take IT Easy’ campaign, which has already won at the Festival of Media Global and Cannes Lions, was the most shortlisted campaign across six different categories. Bose’s #listenforyourself, another Cannes winner, was close behind with five category mentions.
Other MediaCom clients to be singled out at the awards were Audi, The Coca-Cola Company, Dassault Systèmes, Deutsche Telekom, Sony, Universal and VW, with the work led by several different markets, including Germany, India, UK, US, MENA, and MediaCom’s International teams.
The M&M Global Awards recognise and celebrate the most innovative and effective pan-regional advertising campaigns, awarding agencies and advertisers for their strategy, execution and delivery.
MediaCom has won Agency Network of the Year four times at the M&M Global Awards over the past six years.
At the recently concluded Cannes Lions Advertising Festival 2015, MediaCom secured 20 shortlist places in the Media Lions as both lead and credited agency, winning six Lions in total – the best performance by a media agency network.
“It’s fantastic to see such a wonderful cross-section of our work for clients being recognised as world class. This success at the M&M Global Awards, following so closely behind our wins at Cannes, demonstrates how effectively we can deliver engaging content that connects with consumers. Our new systems thinking planning tools are proving their worth in delivering real results for our clients, not in just one corner of the world but right across our entire network,” said Stephen Allan, Worldwide Chairman and CEO.
MediaCom’s full list of shortlisted campaigns is as follows:
Dell ‘Take IT Easy’: Shortlisted six times in B2B Campaign of the Year, Best Communications Strategy, Best Engagement Strategy, Best Entertainment Platform, Best Targeted Campaign and The Effectiveness Award.
Bose #Listen for Yourself: Shortlisted five times in Best Partnership Award, The Smart Use of Data Award, Best Digitally Integrated Campaign, Best International Launch or Re-launch Campaign and Best Use of Social Media.
Shell ‘Power of Sport’: Shortlisted four times in Best Content Creation Award, Best Partnership Award, Best Use of Content and International Creativity Award.
P&G Gillette ‘100 Years of Hair: Gillette Body Launch’: Shortlisted three times in Best Digitally Integrated Campaign, Best International Launch or Re-launch Campaign and Best Use of Video.
P&G Whisper ‘#touchthepickle’: Shortlisted three times in Best Content Creation Award, Best Use of Native Advertising and The Effectiveness Award.
Sony ‘Z3 Launch / Superiority Complex’: Shortlisted twice in Best Digitally Integrated Campaign and Best Use of Mobile.
Deutsche Telekom ‘Travel & Surf’: Shortlisted twice in Best Content Creation Award and Best Targeted Campaign.
The Coca-Cola Company ‘Share a Coke with Remzi’: Shortlisted for Best Local Execution of a Global Brand.
Shell ‘Eco-Marathon: #makethefuture’: Shortlisted for Best Partnership Award.
Volkswagen ‘Ready, Set, Gooolf’: Shortlisted for Best Use of Video.
Audi ‘Data drives Quattro hire sampling’: Shortlisted for Best Use of Native Advertising.
Universal ‘Fast & Furious 7’: Shortlisted for Best Use of Video.
Dassault Systèmes ‘If We... Virtual Realities’: Shortlisted for B2B Campaign of the Year.