Premiere of 'PK' garnered a staggering viewership of 10.3 million for Sony. Star Plus, Zee TV and Life OK also witness growth in Week 25 of BARC ratings
BestMediaInfo Bureau | Delhi | July 2, 2015
Owing to the premiere of Aamir Khan Starrer PK, Sony Entertainment Television registered maximum growth in Week 25 of BARC ratings and entered top 5 club. Star Plus, Zee TV and Life OK too added more eyeballs this week. Among the top 5 Hindi general entertainment channels, Colors was the only channel to register marginal decline.
According to select data made available by BARC for Week 25 (June 20 - June 26) for HSM, 1L+ Individuals, Star Plus enhanced its lead over Colors. Zee TV, Life OK and Sony were at No. 3, 4 and 5, respectively.
Star Plus strengthened its leadership and its gross viewership crossed the 400-million mark this week. By adding 22 million, the channel recorded gross viewership of 406 milllion (last week 384 million).
Colors witnessed a marginal decline in viewership recording a gross rating of 341 million (last week 343 million).
Zee TV continued to add more viewership this week also. The channel recorded a gross rating of 255 million against last week’s 242 million.
Life OK too added a few more eyeballs this week and recorded a gross rating of 246 million (last week 235 million).
Sony Entertainment Television added maximum viewership and entered top-5 club with a gross rating of 236 million. The growth of the channel in Week 25 was propelled by premier of blockbuster movie PK that garnered a viewership of 10.3 million.