Mcdonald returns to India after four and a half years in Perth. He will be heading the creative team at DigitasLBi’s Mumbai office and reporting to NCD Partho Sinha
BestMediaInfo Bureau | Mumbai | July 30, 2015
DigitasLBi, a global marketing and technology firm, has further strengthened its team by appointing Mark Mcdonald as its new Senior Creative Director.
Mcdonald will be responsible for the creative output from the Mumbai office. He joins the company with over 14 years of experience across mainline and digital advertising.
He has experience across categories and geographies. Prior to his position as Copy Head at Ad Impact and Creative Consultant with Rare Creative, Perth, Mcdonald was with Leo Burnett and Alok Nanda Company in Mumbai. In the course of his career, he has worked on clients like the Taj Group of Hotels, OCBC Bank Singapore, West Australia Opera, Perth Metropolitan Redevelopment Authority, Godrej, Marico, Fiat, Cadbury and Asian Paints.
Commenting on Mcdonald’s appointment, Partho Sinha, National Creative Director, DigitasLBi, said, “Mark has a strong grounding in integrated creative solutions and is also a sharp digital thinker. He possesses the unique quality of moving beyond strong standalone ideas, towards enhancing overall creative product. His international exposure, great understanding of communication mediums including films and radio will take us to the next level.”
Prithviraj Banerjee, Head of Agency – India, DigitasLBi, added here, “Mark brings multi-faceted skills to the table and has the pulse of creative trends, both Indian and global. He is perfectly suited to play the role of a mentor to our talented young team of digital natives. He will have a crucial part to play in the transformation stories of our clients.”
On his new stint, Mcdonald said, “I’m excited to join the DigitasLBi team here in Mumbai. I’m inspired by the agency’s ability to integrate data, technology and storytelling, and I look forward to partnering with their clients in creating ideas and brand stories that endure.”