BARC India has announced special packages and discounts to add to its growing family of 370+ channels and agencies already on board
BestMediaInfo Bureau | Mumbai | July 20, 2015
BARC India has announced special packages and discounts to broadcasters and ad agencies to join its growing family of 370+ channels and agencies already on board.
Since its launch BARC India already has over 370 channels watermarked and all leading agencies as users of its data. The channels being monitored constitute around 94 per cent of the total viewership of India and the agencies control about 95 per cent of the ad spends on television. In its larger objective of inclusiveness, BARC India has now decided to help all the other broadcaster and agencies to use its data and insights.
BARC India has announced special initiatives together with IBF (Indian Broadcasting Foundation) and AAAI (Advertising Agencies Association of India) to motivate broadcasters and agencies that are yet to invest and subscribe for BARC India’s commercial services.
Highlights of offerings for broadcasters:
Highlights of offerings for agencies:
Star India CEO and President IBF, Uday Shankar, said, “As a joint industry body, BARC India has always kept the interest of industry stakeholders at the forefront. I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India.”
MG Parameswaran, President of AAAI, added, “I am happy that BARC India has extended a special offer to small and medium sized ad agency members of AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement and benefit from the state-of-the-art rating systems offered by BARC India.”