Prashant Sanwal to head Mogae Media's analytics unit, Incelligence

He will be based at the company's Gurgaon headquarters. He has earlier worked with Lowe Lintas, Pathfinders India, SET, Zee Alphas, and TV Today Network

BestMediaInfo Bureau | Mumbai | June 16, 2015

Prashant Sanwal

Mogae Media has hired research and media veteran Prashant Sanwal to head its analytics unit, Incelligence. He will be based at the company's Gurgaon headquarters.

Sanwal has a vast and diverse professional experience, and his career has evolved from heading functions like marketing and research to business units with P&L responsibility. He has worked as Head of Strategic Planning - Lowe Lintas, Head of Pathfinders India, VP - Programming and Marketing at Sony Entertainment Television, Business Head – Sony Max, Business Head – Zee Alphas, and Head of Strategic Planning, Marketing & Research at TV Today Network.

He is also trained in Transformational Coaching with Franklin Covey, the world's largest training company, and Paulette Rao, one of the topmost coaches in the world. Sanwal has an experience of over 200 hours of coaching.

Welcoming Sanwal to the company, Tanya Goyal, Executive Director, Mogae, said, “He brings a lot of experience in real media analytics.”

The Incelligence group at Mogae will soon be releasing India's first ever compendium of consumer infographics on the mobile market. Currently, Mogae has a team of 15 analysts who mine and interpret real-time usage data, especially at Airtel.

Forty new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Incelligence.

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