This year, there were total 49 Elephants including one Black Elephant awarded across Advertising and Digital Awards
BestMediaInfo Bureau | Mumbai | May 22, 2015
Kyoorius in association with D&AD, announced the winners of the 2015 Advertising & Digital Awards at a spectacular celebration held at DOME @NSCI, SVP Stadium in Mumbai.
Ogilvy & Mather was the most awarded agency with 15 Blue Elephants. DDB Mudra won the lone Black Elephant along with 6 Blue Elephants.
Contract India was the third most awarded agency with 5 Blue Elephants followed by Ideas@work with 3 Blue Elephant and BBDO India with one Blue Elephant.
A total of 1419 entries (up almost 40% from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the ever-elusive Black Elephant.
DDB Mudra, Ideas@Work, Ogilvy, Contract Advertising, Scarecrow Communications, Soho Square, BBH, BBDO India, Dentsu Webchutney, Madison, Madison BMB, ITSA Brand Innovations, Experience Commerce, Rediffusion Y&R, BBH, Famous Innovations, Havas Worldwide, Fanatics, Grey, Linen Lintas, PHD India, Sapient, Web Maffia, River Advertising, Creativeland Asia, Blink Digital, Whyness Worldwide, and TBWA were some of the agencies who were awarded the ‘Baby Elephant’ trophy as In Book winners.
Of the 163 In Book winners, also nominees for Blue Elephants, the advertising and digital juries awarded 36 Blue Elephants in Advertising and 12 Blue Elephants in Digital categories.
In the advertising categories, the 36 Blue Elephant winners included campaigns by Contract Advertising, Ideas@Work, Creativeland Asia, Ogilvy, Early Man Film, DDB Mudra, BBDO, Fanatics, Grey, TBWA and Linen Lintas.
In digital categories, 12 Blue Elephant winners included work by PHD India, Pigeon & Co., Quasar, Quidich, Dentsu Webchutney, Experience Commerce, Leaf Design, Madison Media, Sapient and Ogilvy.
Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.
DDB Mudra was awarded the only Black Elephant this year for the direct marketing campaign, Health Cha Shree Ganesh. The campaign for Nutralite, gave everyone’s favourite portly idol a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai. Devotees could participate in Zoomba workouts while waiting in line and donate calories while working out on a treadmill.
Rajesh Kejriwal, Founder CEO Kyoorius, said, “We are overwhelmed by the response this year, the 1419 entries are further acknowledgement of the industry’s support for the Kyoorius Awards. Our international jury and open format ensure that we are a truly neutral and transparent platform that stimulates the industry and nurtures future creative talent.
Every year we notice certain trends that prevail in the work entered. This year we saw a lot of work around gender equality and women’s rights, reflecting the national sentiment surrounding these sensitive issues. And of course, in a World Cup year, plenty of cricket.”
Tim Lindsay, CEO of D&AD, commented, “The Kyoorius Awards continue to grow in size and stature, and are an important indicator of the world class standards of the Indian creative scene . But the real heroes are the creatives themselves, who are producing ever more engaging, emotional and beautifully crafted work. D&AD are proud to partner.”
The Kyoorius Awards are presented by Colors, and the celebration brought together over 1200 professionals from the advertising, digital and marketing industries, as well as clients from all over India, to celebrate the best in Indian creativity. In typical Kyoorius fashion, the night was unlike any awards ceremony – from the Times Square-inspired sets, to the sound and motion graphics. The entire visual experience for the night was created by Dutch studio Addikt.
Raj Nayak, CEO of Colors, commented, “Colors is proud to be associated with the Kyoorius Awards, and we are happy to see that it’s become so successful in the second year. Congratulations to all the elephant winners.”
Alongside the Elephant winners all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual – distributed to over 5000 corporates & creatives across India – providing an invaluable and un-rivaled source of creative inspiration.
The awards night marked the end of the 2-day festival of creativity in advertising, media and marketing developed by Kyoorius in partnership with ZEE, GroupM and D&AD.
Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.
In-book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.
Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.
Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.
|2015 Kyoorius Advertising Awards – BLACK ELEPHANT Winners|
|Health Cha Shree Ganesh||--||Zydus Wellness Ltd.||Nutralite||DDB Mudra|
|2015 Kyoorius Advertising Awards – BLUE ELEPHANT Winners|
|Visa Saree||Advertising for Good||Visa India||Visa||BBDO India|
|Will of Steel||Advertising for Good||JSW Steel||JSW Steel||Fanatics|
|Brave & Beautiful||Advertising for Good||Dabur India||Dabur Vatika||Linen Lintas|
|Mumbai Police - Ganesh Chaturthi Project||Advertising for Good||Mumbai Police||Mumbai Police||Ogilvy|
|Vogue Empower 'Prayer' Campaign||Advertising for Good||Conde Nast||Vogue||Ogilvy|
|rakhis from aarey||Advertising for Good||saveaarey.org||saveaarey.org||TBWA India|
|Duracell Positive and Negative Stories||Writing for Press & Poster Advertising||Procter & Gamble||Duracell||Grey|
|Health Cha Shree Ganesh||Activation Campaign||Zydus Wellness Ltd.||Nutralite||DDB Mudra|
|Health Cha Shree Ganesh||Use of Experiential Marketing||Zydus Wellness Ltd.||Nutralite||DDB Mudra|
|Mumbai Police - Ganesh Chaturthi Project||Direct Response- Film Advertising||Mumbai Police||Mumbai Police||Ogilvy|
|Falooda||Ad/Promotional Film 31 - 60 sec||Tata Teleservices||Tata Docomo||Contract India|
|Snowball||Ad/Promotional Film 31 - 60 sec||Tata Teleservices Limited||Tata Docomo||Contract India|
|Snowball, Selfieesh, Falooda||Ad/Promotional Film Campaign||Tata Teleservices Limited||Tata Docomo||Contract India|
|Opportunist||Tactical Film Advertising||Shopclues.com||Shopclues||Enormous|
|Karma pest control||Ad/Promotional Film 61+ sec||Bigrock||Bigrock||Ideas@Work|
|Vicky makeup artist + Karma pest control||Ad/Promotional Film Campaign||Bigrock||Bigrock||Ideas@Work|
|Geeta Phogat||Ad/Promotional Film 61+ sec||JSW Steel||JSW Steel||Ogilvy|
|Mumbai Police - Ganesh Chaturthi Project||Tactical Film Advertising||Mumbai Police||Mumbai Police||Ogilvy|
|Bhalai Ki Supply||Direction for Film Advertising||Tata Teleservices||Tata Docomo||Contract India|
|Bhalai Ki Supply||Writing for Film Advertising||Tata Teleservices||Tata Docomo||Contract India|
|MTS Homespot||Direction for Film Advertising||Systema Shyam Tele-Services||MTS India||Creativeland Asia|
|BigRock - Karma Pest Control||Direction for Film Advertising||Bigrock||Bigrock||Early Man Film|
|Karma pest control||Writing for Film Advertising||Bigrock||Bigrock||Ideas@Work|
|Geeta Phogat||Cinematography for Film Advertising||JSW Steel||JSW Steel||Ogilvy|
|Geeta Phogat||Direction for Film Advertising||JSW Steel||JSW Steel||Ogilvy|
|5 Star - Buffering||Direction for Film Advertising||Mondelez India Foods||Cadbury 5 Star||Ogilvy / Early Man Film|
|Buffering||Production Design for Film Advertising||Mondelez India Foods||Cadbury 5 Star||Ogilvy / Early Man Film|
|Diu-Ilha de Calma||Integrated Campaign||Tourism Department of Daman and Diu||Diu Tourism||Ogilvy|
|Visa Saree||Ambient||Visa India||Visa||BBDO India|
|Nerolac Kites - Rang De patang||Ambient||Kansai Nerolac Paints||Nerolac||DDB Mudra|
|Health Cha Shree Ganesh||Ambient||Zydus Wellness||Nutralite||DDB Mudra|
|Volkswagen - BiXenon Headlamps||Poster Advertising/Free Format||Volkswagen||Volkswagen||DDB Mudra|
|Volkswagen - Bi-Xenon Headlamps||Press Advertising||Volkswagen||Volkswagen||DDB Mudra|
|Vogue Empower 'Prayer' Campaign||Radio Advertising||Conde Nast||Vogue||Ogilvy|
|Center Fresh 'Gundey'||Writing for Radio Advertising||Perfetti Van Melle||Center Fresh||Ogilvy|
|Vogue Empower 'Prayer' Campaign||Writing for Radio Advertising||Conde Nast||Vogue||Ogilvy|
|2015 Kyorius Digital Awards – BLUE ELEPHANT WINNERS|
|Compoz||UX, Interface & Navigation for Mobile||Watercress Technologies||Compoz||Leaf Design|
|The Fit Foodie||Websites||Marico||Saffola Masala Oats||Madison Media|
|Glitch||Animation & Illustration for Websites & Digital Design||Glitch Media||Glitch Media Pvt Ltd||Pigeon & Co.|
|Manipal University (manipal.edu)||UX, Interface & Navigation for Websites & Digital Design||Manipal University||Manipal University||Sapient|
|Geeta Phogat||Branded Film Content & Entertainment||JSW Steel||JSW Steel||Ogilvy|
|Buffering||Branded Film Content & Entertainment||Mondelez India Foods||Cadbury 5 Star||Ogilvy|
|Tresemme Red Carpet||Branded Film Content & Entertainment||Hindustan Unilever||Tresemme||PHD India|
|Vim #epicmoment||Use of Social Media||Hindustan Unilever||Vim||PHD India|
|Whisper Touch The Pickle||Use of Social Media||Procter & Gamble||Whisper||Quasar|
|MRF Rain Day||Integrated Digital Campaign||MRF||MRF Limited||Experience Commerce|
|Turquoise Cottage Happy Hours Rewind||Innovative Use of Technology||Turquoise Cottage||Turquoise Cottage||Dentsu Webchutney|
|Bacardi BatCam||Innovative Use of Technology||Bacardi India||Bacardi||Quidich|