The two-day festival of creativity will be held in Mumbai on May 21 and 22 and has been developed by Kyoorius in partnership with Zee, GroupM and D&AD
BestMediaInfo Bureau | Mumbai | May 6, 2015
Kyoorius has launched the website and speaker lineup for the event, MELT:2015. The website, Readytomelt.com boasts a full lineup of speakers from all over the world, spanning a variety of events throughout the two days.
MELT:2015 is a two-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD. Each day offers a variety of formats, including conferences, installations, seminars and workshops, which will take place simultaneously at Nehru Centre and DOME @ NSCI, SVP Stadium in Mumbai.
Day one of MELT:2015 on May 21 will feature HT Osmosis, a creative conference curated for advertising and creative professionals. Speakers include Chris Sanderson, Founder, The Future Laboratory; Dylan Berg, Lead Creative, 72andSunny; Huib van Bockel, Founder, The Social Brand; and Daniele Fiandaca, Creative Social.
Zee Mindspace, a day-long conference, is scheduled for May 22 and has been developed specifically for marketing and media professionals. Speakers for the same include Tom Goodwin, Head of Strategy & Innovation, Havas Media; Adam Ostrow, Chief Strategy Officer, Mashable; Sir Martin Sorrell, CEO, WPP; and Parminder Singh, Managing Director, Twitter SE Asia/ India/ MENA.
A series of workshops and seminars will be conducted across the two days on topics such as mobile marketing, digital strategy, brand experiences, branded content, prototyping ideas, sonic branding, youth marketing, and photography by the likes of D&AD, The Partners, FITCH, Getty Images, Mindshare, Metalworks, Kinetic, Happy Finish, and more.
FUTURE Tense is another series of seminars focusing on emerging trends and innovations in technology, media and digital. Topics to be explored will include wearable technology, digital storytelling, augmented reality, big data and social media.
Commenting on the lineup, Rajesh Kejriwal, Founder CEO of Kyoorius, said, “MELT has been conceptualised to help advertising, media, digital and marketing professionals learn – through lectures, discussions, case studies and workshops – how to marry their inherent skills and talent with emerging technologies.”
He added, “Most importantly, MELT recognises that each of us is different. We have different tastes, needs, wants and skills. As a consequence, all of us may not be interested in the same speaker or the same demo or the same workshop. MELT will see multiple sessions in progress at the same time. Hopefully, one will always find something that both informs and stimulates.”
Tickets have been priced at Rs 5,000 for one day and Rs 8,000 for both days. Online registrations will be open from Friday, May 8, 2015.