GEC Watch: Star Plus and SAB TV gain viewership

Colors, Life OK and Zee TV witness decline in Week 20 of BARC

BestMediaInfo Bureau | Delhi | May 28, 2015

With the release of Week 20 data of BARC, Star Plus emerged as the largest gainers followed by SAB TV while Colors, Life OK and Zee TV witnessed decline. However, there was no change in the pecking order.

According to the select data publicly available on BARC India's website for Week 20 (May 16 – May22) for HSM, 1L+ HHs, Star Plus strengthened its leadership. Colors held the No. 2 position even though it lost maximum viewership this week. Life OK and Zee TV also witnessed decline in their viewership while the No. 5 GEC, SAB TV, continued to grow for the second consecutive week.

Star Plus added maximum viewership and recorded a gross rating of 171 million (last week 164).

At No. 2, Colors registered a decline in viewership and dropped to 133 million of gross ratings this week (last week 145).

Life OK too witnessed a significant drop in viewership, recording a gross rating of 114 million (last week 122).

Zee TV dropped further this week slipping below the 100-million mark. The channel had a gross rating of 98 million this week against 100 million last week.

SAB TV continued to grow for the second week in a row. The channel recorded a gross rating of 79 million this week against 74 million in the last week.

(Data sourced from BARC India website for HSM, 1L+ HHs. All data in 000s.)

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