Cannes Lions will live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom
BestMediaInfo Bureau | Delhi | May 29, 2015
After a record breaking number of votes, the Cannes Lions International Festival of Creativity has confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.
As 19,135 people, 9 per cent more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube is happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it.”
On seeing the winning sessions, Philip Thomas, CEO, Lions Festivals, commented, “The results of Lions Live are always interesting, it shows what’s top of the industry’s agenda. This is a solid mix of current issues – from the buzz around ‘disruption’ to climate change with former US Vice-President Al Gore, as well as data insights and lessons in creativity from top-performing, global clients – we’re delighted that we can bring this content to those missing out on Cannes Lions this year.”
The Lions Live schedule has been confirmed as:
Sunday, June 21, 10:00 – 10:45 CEST
‘How to Survive a Zombie Attack (and Harness Cultural Trends to Grow Brands)’, hosted by MediaCom: The guys behind the hit show, ‘The Walking Dead’, talk zombie attacks and cultural phenomena.
Monday, June 22, 16:00 – 16:45 CEST
‘Toolkit for Transformation’, hosted by Razorfish Global & Contagious: With combined expertise in creative business transformation, consumer culture and technology, Razorfish Global and Contagious offer learning on the future of the industry.
Tuesday, June 23, 11:00 – 11:45 CEST
‘Sentience: The Coming AI Revolution’, hosted by PHD: Creator of the World Wide Web, Sir Tim Berners Lee, joins PHD’s Mike Cooper to talk about the revolution that is Artificial Intelligence.
Wednesday, June 24, 11:00 – 11:45 CEST
‘Marketing For People’, hosted by Unilever: Keith Weed explores how our industry can transform to market for people in everything we do.
Thursday, June 25, 17:00 – 17:45 CEST
‘Social Networking Since 1864’, hosted by Heineken: Learn about Heineken’s legendary creativity and its role in unlocking social networking around the globe to ultimately elevate their creative output.
Friday, June 26, 12:00 – 13:00 CEST
‘The Cannes Debate: Sir Martin Sorrell in Conversation with Al Gore’, hosted by WPP: Sir Martin Sorrell talks Live Earth: Road To Paris, The Climate Reality Project and the role of communications in political and environmental campaigning, with former US Vice-President Al Gore.
Saturday, June 27, 11:00 – 12:00 CEST
‘25 Years of Disruption: Conversation with Today’s Most Disruptive Marketers’, hosted by TBWA: Some of today’s most disruptive marketers join Jean-Marie Dru to discuss the role Disruption continues to play in creating and growing global brands.
Nick Emery, Global CEO, Mindshare, who are partners of the initiative, added, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reasons why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results, and Lions Live is an experience that adapts by allowing the viewers to decide on the content.”
Voting for Lions Live was open to everyone. Across a period of two weeks people were invited to cast their votes through www.canneslions.com. The seven winning sessions for 2015 will be streamed live via the Cannes Lions YouTube channel, which will also be updated with Festival highlights throughout the Festival week, running from June 21 to 27.