Amazon India asks users to stop looking online for Mother's Day gifts

The film by Orchard Advertising was released on Mother's Day eve on YouTube

BestMediaInfo Bureau | Mumbai | May 11, 2015

Click on the image to watch the TVC.

Amazon India released a new film on the eve of Mother's Day to highlight what a mother really wants from her child in the form of a gift on this special day.

Created by Orchard Advertising, the film starts with an online conversation discussing the choice of gift for Mother's Day. The user is shown searching for gifts on the Amazon.in website but ends up closing one window after the other of options that have been shortlisted. When the last window is closed, the desktop wallpaper of a child kissing his mother is revealed. The film ends with the message 'What your mom really wants can't be ordered online' and wishes the viewers 'Happy Mother's Day'.

RajDeepak Das

RajDeepak Das, Chief Creative Officer, Orchard Advertising India, commented, “With this campaign, our aim was to look beyond treating people as 'consumers' by sending out a message that is very 'human' in nature. Amazon India certainly offers a world of gifting options for Mother's Day, but our film goes on to say that it is the love and affection of a child that matters the most to a mother. And that is the ultimate gift on Mother's Day. The communication creates an emotional bond with the consumers and establishes the brand as a human brand.”

The film was released on YouTube on May 8, 2015.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Amazon India

Manish Kalra (Integrated Marketing Director), Sumit Jagadish Kapoor, Gayatri Makhijani

Agency: Orchard Advertising

Chief Creative Officer: RajDeepak Das

Executive Creative Directors: Vinod Lal Heera Eshwer, Neel Roy Cruz

Writer: Vinod Lal Heera Eshwer

Art Director: Neel Roy Cruz

Account Management: Morarji Anand, Praveen Potty, Savvy Durham

Vice President and Branch Head: Neha H Contractor

Production: Littil Works

Music: Anand

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