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Aircel out to de-code 'Dhoni's Brain' during CSK games at IPL 8

This first-of-its-kind in-stadia brand activation campaign is being carried out by mime artists of Evam BranDrama and deciphers MS Dhoni's emotions during the match

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Aircel out to de-code 'Dhoni's Brain' during CSK games at IPL 8

Aircel out to de-code 'Dhoni's Brain' during CSK games at IPL 8

This first-of-its-kind in-stadia brand activation campaign is being carried out by mime artists of Evam BranDrama and deciphers MS Dhoni's emotions during the match

BestMediaInfo Bureau | Delhi | May 4, 2015

Dhonis-Brain Click on the image to watch the TVC.

Aircel has launched an innovative in-stadia brand activation campaign, titled 'Dhoni's Brain', in which 20 mime artists form a task force that emotes Indian cricket team and Chennai Super Kings (CSK) captain MS Dhoni's thoughts through CSK matches in Chennai during the ongoing Indian Premier League (IPL) tournament. The first-of-its-kind activity in Season 8 of IPL is powered by Chennai-based Evam Entertainment.

The mime artists, called 'Dhoni's Brain', are trained to enact various emotions like toss win/ lose, wicket fall, bowling power play, CSK player hits a four or six, smooth sailing, opponent hits a four or six and so on, in a choreographed manner. They use actions, larger-than-life size props, Dhoni face masks, large CSK flags, plastic bats, placards and dramatic mime formations to showcase the emotions of Dhoni during crucial points of the match. These artistes will be seen wearing Aircel-CSK jerseys at prominent positions cheering and reacting to each dramatic moment alongside other CSK fans in the stadium.

Anupam Vasudev, Chief Marketing Officer, Aircel, commented, “It's our constant endeavour to engage with our customers through innovative initiatives and brand activities. Aircel's 'Dhoni's Brain' is one such activity which will have a direct emotional connect with our customers who are passionate CSK and Dhoni's fans. This first-of-its-kind in-stadia activity will not only entertain, but also add an extra element of excitement and joy to our association with Chennai Super Kings.”

Sunil Vishnu K, Director, Evam Entertainment, added here, “This is not the first time Evam BranDrama has created unique brand communication solutions. BranDrama is Evam's brand communication division that offers brand engagement solutions using performance arts based initiatives for corporates and SMEs. We have used drama-based solutions for brands like ITC, HUL, Tata Sky and now Aircel in the form of corporate plays, flash-mobs, on-ground properties and online videos.”

John Pradeep, a leading theatre director of Evam, is the special conductor of 'Dhoni's Brain'.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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