BestMediaInfo Bureau   May 25, 2015

Ad captains celebrate wins at Kyoorius 2015 Advertising & Digital Awards

Piyush Pandey, Madhukar Kamath, Josy Paul, and Rana Barua speak to BestMediaInfo about their success. Ogilvy ruled with 15 Blue Elephants; DDB Mudra wins lone Black Elephant

Aanchal Kohli | Mumbai | May 25, 2015

The industry celebrated winners of the Kyoorius 2015 Advertising and Digital awards at a spectacular celebration held at DOME @NSCI, SVP Stadium in Mumbai on May 22. The Kyoorius Awards brought together over 1,200 professionals from the advertising, digital and marketing industries, as well as clients from all over India to celebrate the best in Indian creativity.

Ogilvy & Mather was the most awarded agency with 15 Blue Elephants, while DDB Mudra won the lone Black Elephant along with six Blue Elephants. Contract India was the third most awarded agency with five Blue Elephants, followed by Ideas@work with three Blue Elephant and BBDO India with one Blue Elephant.

A total of 1,419 entries (up almost 40 per cent from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the rare Black Elephant.

Amid all the celebrations, BestMediaInfo caught up with the creative honchos of some of the winning agencies.

Piyush Pandey

Expressing his happiness, Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India, said, “I am really happy to see the kind of work the young professionals are producing these days and are keeping up to the vision of Ogilvy by creating great work for our brands which gels with the consumers.”

Madhukar Kamath

Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, commented, “At DDB Mudra, we believe in working in silence and letting our success be the noise and speak for itself, and that is what happened on the stage. Creativity is growing day by day with the passion that the young professionals have today.”

Sonal Dabral

Commenting on the award wins, Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said, “This is a great moment for DDB Mudra Group. I’m so proud of our very talented and hardworking Creative, Planning and Account Management forces. Big congrats to Andee and Sambit and their teams for the outstanding work done for ‘Health Cha Shree Ganesh’, which won us the prestigious Black Elephant; ‘Volkswagen Identity’, which has won many accolades already, even in international awards forums; and ‘Nerolac - Rang De Patang’. The credit for these awards also goes to our great clients who are ready to buy daring and path breaking work. There is a quote by Frank Ocean which I believe in. It says, ‘Work hard in silence and let success make the noise’. The noise that our success made drowned every other sound at Kyoorius and we’ve surely begun to love this noise.”

Josy Paul

Josy Paul, Chairman and Chief Creative Officer, BBDO, remarked, “I enjoyed the MELT experience. I attended some of the seminars on Day 1 and the awards night on Day 2. I thought the turnout and energy was fantastic. It was a great idea to have it at the Nehru Centre. Never realised the place had so many auditoriums and seminar rooms. This created an integrated well-knit feeling. It also helped that the location was close to our office.”

He further said, “The teams from our office who attended both the days were singing praises of the workshops. They are keen to cascade their learning to the rest of the office. Congratulations to the organisers for bringing together such a diverse set of speakers across so many different disciplines and fields of communication and technology. What’s great is that these new influences are people, ideas and actions that we are not exposed to sitting in our offices. So, the interactions were most rewarding.”

“Must add that the awards show and party was awesome, and all of us had a fantastic time interacting with the winners and dancing all night long,” he added.

Rana Barua

Rana Barua, CEO, Contract Advertising, said, “It feels great to see the work that is being created with hard work and passion. The best work won at the ceremony.”

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