10 Indian winners at NYF's 2015 World's Best Advertising Awards

DDB Mudra Group scored six Finalist Awards; McCann Worldgroup bagged two Third Prize Awards; one Finalist Award each for Lowe Lintas + Partners and Crayons Advertising

BestMediaInfo Bureau | Delhi | May 25, 2015

New York Festivals International Advertising Awards competition announced the 2015 award winners at the New York Show gala held in New York City on May 22.

Marcel Paris was in the spotlight earning the Best of Show Award for 'Inglorious Fruits & Vegetables' for client Intermarché. The award-winning integrated campaign celebrated imperfect fruits and vegetables while demonstrating the company's motto “united against expensive life”. Consumers were urged to buy ugly looking produce that is not only good for their wallets, but good for the entire planet. 'Inglorious Fruits & Vegetables' also earned three Grand Prize Awards, two First Prize Awards, two Second Prize Awards, one Third Prize Award, and a single Finalist Award.

Julien Benmoussa, Directeur de Création, Marcel Paris, said, “We are very proud to receive the honour of the New York Festivals Best of Show Award, and that a sustainable campaign like the 'Inglorious Fruits and Vegetables' succeeded to reach a large audience and, mostly important, launched a new category of products in supermarkets followed by our main competitors.”

Intermarché, the commercial French supermarket, was honoured with the New York Festivals 2015 Brand of the Year Award for their commitment to creativity and innovation. Intermarché earned the 2015 Best of Show Award as well as three Grand Prize Awards, two First Prize Awards, two Second Prize Awards, one Third Prize Award and a Finalist Award.

BBDO was recognised with the title of 2015 Network of the Year for the third year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 24 global offices earned two Grand Prize Awards, five First Prize Awards, eight Second Prize Awards, 29 Third Prize Awards, and 110 Finalist Awards. In addition, the network was honoured with four UNDPI Finalist Awards.

The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums.  This year's Regional Agency of the Year Awards saluted the following agencies:

Europe - Marcel Paris, France

North America - Leo Burnett Toronto, Canada

South America - AlmapBBDO Publicidade e Comunicação LTDA, São Paulo, Brazil

Asia Pacific - WhybinTBWA Group Melbourne, Australia

Middle East/Africa - FCB South Africa (Pty) Ltd – Johannesburg, South Africa

Revolver/Will O'Rourke, Australia was honoured with the title of 2015 Production Company of the Year. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. Entries produced by Revolver/Will O'Rourke earned one Grand Prize Award, three First Prize Awards, two Second Prize Awards, two Third Prize Awards and nine Finalist Awards.

Indian award winners

Indian agencies took home 10 awards. DDB Mudra Group scored six Finalist Awards. The agency won four Finalist Awards for the work done for Volkswagen in the Design category. Two Finalist Awards were won for the work titled 'The Misunderstood Scoreboard' for Zee Media Essel Group in the Outdoor category.

McCann Worldgroup was honoured with two Third Prize Awards for the work title Fruits for client Perfetti Van Melle in the Outdoor and Print categories.

Lowe Lintas + Partners and Crayons Advertising took home one Finalist Award each for the work done for HUL's Lifebuoy and Bakson's Hair Clinic, respectively.

The 2015 Executive Jury awarded the following agencies with Grand Prize Awards:

Marcel Paris, France earned three Grand Prize Awards for 'Inglorious Fruits & Vegetables' for Intermarche.

FCB South Africa (Pty) Ltd earned two Grand Prize Awards for 'A rainbow for the Rainbow Nation' for Coca-Cola South Africa/ Coca-Cola.

Leo Burnett Toronto, Chicago, London/Holler for '#LikeAGirl' for Procter & Gamble / Always.

AKQA, United Kingdom and Shanghai for House of Mamba' for Nike.

Factory, United Kingdom for 'The Other Side' for Honda.

Wieden & Kennedy, USA for 'Pick Them Back Up' for Proctor & Gamble.

Abbott Mead Vickers BBDO, United Kingdom for '1914' for Sainsbury Supermarket.

Herezie Paris, France 'The Beauty of Sharpness' for Zwilling J. A. Henckels / Miyabi.

WhybinTBWA Group Melbourne, Australia 'ANZ GAYTMs' for ANZ.

GGH Lowe GmbH, Grabarz & Partner Werbeagentur GmbH, Germany 'Nazis against Nazis – Germany's most involuntary charity walk' for ZDK Gesellschaft Demokratische Kultur GmbH.

Sancho BBDO, Colombia 'Radiometries' for Exito Foundation.

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2015 UNDPI Jury honoured the following entries:

• HS Ad, South Korea 'Daycon - Notification Icons for International Days' LG Electronics Inc / LG Mobile earned UNDPI First Prize Award
• J. Walter Thompson Riyadh, Saudi Arabia 'The Biggest Art Gallery In The World' Arabian contracting services (AL Arabia) earned the UNDPI Second Prize Award
• Lowe China 'Human Traffic Sign' Shanghai General Motors/Buick was honoured with the UNDPI Third Prize Award

The 2015 International Advertising Awards competition received entries from 89 countries around the globe. The Executive Jury, comprising 28 of the most awarded Chief Creative Officers, selected this year's winning entries through five rounds of live judging from a Shortlist that was chosen by NYF's Grand Jury comprising 350 members from 60 countries. The Executive Jury awarded the Best in Show Award, 14 Grand Prize Awards, 50 First Prize Awards, 77 Second Prize, 224 Third Prize, and 933 Finalist Awards.

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