Nissan and Big FM join hands for a 'Biiiiig' media innovation

The campaign will highlight Nissan Sunny sedan's USPs of extra space and added comfort, with Big FM's announcement to change its stationality to the sound of '92.7 BiiiiiiiiiiiiiiG FM' on April 2

BestMediaInfo Bureau | Mumbai | April 1, 2015

Big FM and Nissan Motor India have announced a unique collaboration centered around the Nissan Sunny sedan. The campaign, touted as first of its kind, highlights Sunny's major USPs of extra space and added comfort, with Big FM's announcement to change its stationality to the sound of '92.7 BiiiiiiiiiiiiiiG FM' on April 2, 2015, deemed as 'BiiiiiG Day'.

Nissan will contribute to the BiiiiiG Day by not indulging in any advertising on Big FM to enable extra entertainment airtime for listeners.

The campaign will be effective across 10 stations of the Big FM network in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar, reaching  out to over 2.5 crore listeners across the country.

Shedding some light on this collaboration, Arun Malhotra, Managing Director, Nissan Motor India, said, “The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan's quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.”

Ashwin Padmanabhan, National Business Head, Big FM, added here, “The association with Nissan is a perfect fit for us as we too thrive to give our listeners something extra in terms of innovation, content or entertainment each day. We are glad to have Nissan on board with us for this activity and are certain that our listeners will enjoy the day with everything extra that we have to offer them.”

Cyrus Broacha will be hosting a special comedy show conceptualised by Big FM for this campaign. The show, called 'Space Matters with Cyrus Broacha' will go on-air on April 2 from 7 pm to 8 pm.

Commenting on this, Broacha stated, “I am delighted to partner with Big FM and Nissan. I promise you that it's going to be 'BiiiiiiiiiiiiG Fun'.”

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