The Torch Awards encourages young creative talent to take part in a unique competition that explores a creative challenge and offers mentor training on how to pitch their idea
BestMediaInfo Bureau | Delhi | April 7, 2015
New York Festivals Torch Awards has announced the 2015 Jury.
The Torch Awards, launched in 2014 to champion young creative talent, encourages creatives from the ages of 18-25 to take part in a unique competition that explores a creative challenge and offers mentor training on how to pitch their idea. This year’s challenge is the 60-Second Spot. Based on a provided brief, entrants submit their idea for a 60-second video for the 2015 non-profit partner, The Project Solution. The Torch Awards Jury will evaluate the five Finalist Teams invited to New York City to present their ideas.
The 2015 Torch Award Jury members include:
Tara Bracco, The Project Solution - USA
Vida Cornelious, EVP, Chief Creative Officer, Walton Isaacson - USA
Matt Eastwood, Worldwide Chief Creative Officer, JWT - USA
Lisa Fedysyzn, former Creative Director, WHYBIN/TBWA - New Zealand
Joe Gonzalez, The Project Solution - USA
Graham Lang, Chief Creative Officer, Y&R - South Africa
Gaston Legorburu, Worldwide Chief Creative Officer, SapientNitro - USA
Jose Miguel Sokoloff, President, Lowe Global Creative Council & Co-Chairman and CCO Lowe SSP3 Colombia, Lowe and Partners - Colombia
Members of the Torch Awards Jury were recruited from the World’s Best Advertising Executive Jury of worldwide chief creative officers and executive creative directors, and from The Project Solution team.
The Jury members will determine the winning finalist team based on criteria such as relevance to and understanding of The Project Solution brand and mission; a clear demonstration of campaign goals and strategy; adherence to the brief, including scope and budgets; and creative idea.
The five Torch Awards Finalist Teams will convene in New York City on May 20 to participate in an intensive mentoring session with NYF Executive Jury mentors. Following the mentor session, Finalists will go before the jury and pitch their creative campaign promoting The Project Solution’s mission. The Grand Winning team will be announced live at the New York Show gala on May 21.