Mehra is currently serving her notice period as National Creative Director till the end of May 2015. “I owe myself a break from advertising,” she says
BestMediaInfo Bureau | Mumbai | April 8, 2015
Malvika Mehra, National Creative Director at Grey Group, has put in her papers and is currently serving her notice period till end of May 2015. Mehra had joined Grey in May 2010 along with her erstwhile creative partner Amit Akali, who moved on from the agency in February 2014.
Confirming the development, Sunil Lulla, Chairman and Managing Director, Grey Group India, said, “Over the years Malvika has contributed in a significant way to the agency, and we are grateful for her commitment. It is great that she has planned to do things differently, and we would like to wish her luck for her future plans.”
Commenting on her plans to move on, Mehra informed that she wants to take a break from advertising. “This is high time for ‘me’ time. After working 16 years at Ogilvy and another five at Grey, I think I owe myself a break. I also want to take some time out to perhaps look at adventures outside of advertising. We are a self-obsessed industry and I would really like to see where I personally stand without the three alphabets 'NCD' next to my name. For a bit at least,” Mehra said.
Mehra informed that she intends to finish all her commitments to clients before May 31, and is particularly excited about finishing the Indian Army campaign comprising two films before she leaves. She is also hoping that Grey brings home Cannes Lions this year, too. “'I will be cheering the loudest from the audience if that indeed does happen,” she said.
Together with Akali, they were responsible for winning businesses like Reliance Telecom, Honda Brio and Dell in the early years. As the sole NCD of Grey for the last one year, Mehra along with her teams has won businesses like the Indian Army, the Swachch Bharat initiative for the Prime Minister as well as the Ministry of Women and Child Development under Maneka Gandhi.