The agency expanded its portfolio in high growth verticals of Hospitality and Entertainment with clients like Marriott International, Tata Power DDL, H&R Johnson, Asian Paints & TaxiForSure, among others
BestMediaInfo Bureau | Mumbai | April 2, 2015
Madison Public Relations has reported growth for the third consecutive year in 2014-15, during which the agency added 45 new brands to its client roster. The agency attributes its success to its innovative campaigns, digital PR, measurable business results and a strong work-life culture.
The agency has significantly expanded its portfolio in high growth verticals of Hospitality and Entertainment. During the year, the agency acquired clients like Marriott International, JW Marriott - Mumbai Juhu, JW Marriott - Mumbai Sahar, Courtyard by Marriott - Mumbai International Airport, Shangri-La Bangalore, Tata Power DDL, H&R Johnson, Asian Paints, Satyug Gold, TaxiForSure, Apollo Dental, Apollo Sugar, Maxi Vision, Soch Apparels, Sapna Book House, and IIT Bombay, among others.
Sam Balsara, Chairman & Managing Director, Madison World, remarked, “Increasingly, more and more clients are wanting to augment their advertising spends through intelligent use of what the public relations discipline has to offer, and I am glad that Madison PR has a cutting edge offering in this discipline, which has registered substantial growth for the third consecutive year.”
Commenting on this year’s performance, Paresh Chaudhry, CEO, Madison Public Relations, said, “As India’s economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution. Increase in digital innovation and engaging influencer communication has led us to win national and international awards. I am extremely proud of my team’s deep commitment and passion to delight our clients. The year gone by has been a milestone in the journey of Madison PR, with tremendous efforts being made in channelising communications towards the digital route, and the growth is a testament to Madison PR’s ability to address today’s dynamic client needs.”
Over the years, since its establishment in the year 1996, Madison PR has established strong capability in the FMCG, Pharma, Hospitality, Luxury and Lifestyle segments. The agency has long standing relationships with clients such as Procter & Gamble, Britannia, Cafe Coffee Day, Godrej & Boyce, Levis, Puma, GSK, Go Air, Apollo Health, HBO, Zee News and Lifestyle for many years.