iContract and TrulyMadly will pool their creative, content and strategy teams to work towards all marketing deliverables across media
BestMediaInfo Bureau | Delhi | April 7, 2015
iContract has won the integrated communication mandate for TrulyMadly, the New Delhi-based online dating app. In a first of its kind initiative, iContract and TrulyMadly will pool their creative, content and strategy teams to work towards all TrulyMadly marketing deliverables across media.
"iContract with its young team and sharp understanding of digital & social media will make for a great extension of our marketing team. I look forward to working with them,” said Sachin Bhatia, Co-founder, TrulyMadly on the partnership.
Launched in August 2014 by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, TrulyMadly allows individuals to discover partners through shared interests and personality matches. The company has been witnessing 100 per cent month-on-month growth and has more than 500,000 downloads across iOS, Android and Windows.
Rana Barua, CEO, Contract Advertising, said, "Contract has the reputation of building truly iconic brands. Truly Madly is a great opportunity for us to build a completely new and buzzing youth brand in India and it is a pleasure to collaborate with established dotcom pioneers like Sachin, Rahul and Hitesh. We have put together a truly integrated team working on the business handling the entire spectrum of work from mainline to digital under one roof."
The iContract led 360 degree communications campaign will include TVC, Print, Radio, OOH, Digital, Social, Activations and Digital Films.
Prashanth Challapalli, Sr. VP & Digital Head, iContract, marks this as a watershed moment for an integrated business lead by digital. “One Consumer. One Brand. One Market. This has been the integration philosophy we have been practising for quite sometime and we are very excited to implement this holistic structure for Truly Madly. We are pooling the best resources we have within Contract & iContract as a single team in order to build an exciting, new youth brand in the country.”