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Flipkart spins a hilarious narrative to promote sale

Conceptualised by Dentsu Webchutney, the e-commerce website has rolled out a series of TVCs under 'Sale that sells itself' campaign

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Flipkart spins a hilarious narrative to promote sale

Flipkart spins a hilarious narrative to promote sale

Conceptualised by Dentsu Webchutney, the e-commerce website has rolled out a series of TVCs under 'Sale that sells itself' campaign

BestMediaInfo Bureau | Delhi | April 14, 2015

Flipkart-spins Click on the image to watch the TVC.

To announce the latest category based sales, Flipkart has rolled out a series of TVCs under 'Sale that sells itself' campaign.

Conceptualised by Dentsu Webchutney, this campaign kick starts with a hilarious film, which talks about the sports category sale. The film shows a Flipkart meeting room, where a grand TVC idea is being pitched to the Flipkart marketing head (fictional). After much discussion, the idea is rejected and the marketing head states that “nothing can sell the sale, except the sale itself”.

Filled with corporate nuances and a 'take' on popular stereotypes in advertising, the film serves as the first step to the digital extension of the campaign. Flipkart plans to invite ideas from users to try and “#SellTheFlipkartSale” too.

Speaking about this campaign, Shoumyan Biswas, Senior Director - Marketing, Flipkart, said, “As India's largest e-commerce marketplace, our key focus is to reinvent the way we communicate with our audience. For our latest category-based sales campaign, we wanted to come up with an idea that is simple, innovative and immediately grabs a customer's attention. This film celebrates the idea of this sale as a grand concept that can sell on its own without the conventional advertising pushes. We are sure that our customers will enjoy the series of ads that will be launched under this campaign.”

“We will admit, this campaign dawned after several previous ideas didn't make the cut. So, when we were on the verge of thinking that nothing actually could sell the sale, we figured that would be an interesting way to sell it too,” said PG Aditya, Copy Supervisor, Dentsu Webchutney.

Omkar Sane, Copy Creative Director, Dentsu Webchutney, added here, “A sale is a sale is a sale. However much we try to glorify it with marketing, it is the actual offers and range of products that will make the users click. The campaign simply takes that notion and spins it into a hilarious narrative.”

“Kudos to the folks at Flipkart for taking a punt at an idea this crazy. They've always set high standards with the quality of advertising. We took that, spun it around and have hopefully created something exciting out of it. In a way, we look at this campaign as a cheeky tribute to those high standards,” remarked Gautam Reghunath, AVP, Flipkart.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Flipkart

Agency: Dentsu Webchutney

Copy Creative Director: Omkar Sane

Copy Supervisor: PG Aditya

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