FabFurnish ropes in Lowe Lintas for its upcoming campaign

The online home store has set aside 20% of its total market spends on ad campaigns this year. A new TVC is scheduled to be launched later this month

BestMediaInfo Bureau | Delhi | April 15, 2015

Following its first TVC, 'Fimagination' created by Gurgaon-based creative agency Bang In The Middle, released last year, FabFurnish.com is set to launch another ad campaign later this month. To recreate its former success, the online home store has signed up Lowe Lintas as the advertising agency of choice. The agency was appointed on the basis of its track record of having worked on a variety of brands in the e-commerce spectrum and a clear demonstration of having understood the marketing objectives of leading online retailers.

FabFurnish.com has set aside 20 per cent of its total market spends on ad campaigns this year and plans to do a 360-degree promotion of its upcoming TVC, which is scheduled to be launched later this month.

Vikram Chopra, CEO and Co-founder, FabFurnish.com, said, “Since our last campaign, the brand has grown three-fold. We are excited to have Lowe Lintas as our creative partners at such a crucial stage in our journey. With this television commercial, we hope to reach out to an even bigger audience and add value to our ever-expanding brand.”

FabFurnish.com plans to kick off a strong social message via this brand campaign and the television commercial, which is already under production.

“Our association with Lowe Lintas has helped us in building an effective communication strategy. Although much can't be revealed at this point, this TVC is indeed a creative way to communicate our vision of making a home beautiful and welcoming. It will definitely be different from the other ads being screened these days,” explained Shilpi Shukla, Communications Head, FabFurnish.com.

Naveen Gaur

Naveen Gaur, President, Lowe Lintas, added here, “The Indian e-market is at an exciting stage and we are giving FabFurnish an interesting personality. We're working towards developing a brand that the consumers will get to see and interact with.”

FabFurnish.com aims to glorify its target group through this ad campaign, which comprises the modern trend setters. Previously, FabFurnish.com has run radio campaigns in addition to Fimagination.

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