The convention of the live events & experiential marketing industry will bring together global professionals from the events, entertainment, sports, cinema, advertising and marketing industry under one roof
BestMediaInfo Bureau | Delhi | April 1, 2015
EEMAGINE Summit 2015, the convention of the live events and experiential marketing industry, will bring together global professionals and imagineers from the events, entertainment, sports, cinema, advertising and marketing industry under one roof to discuss trends and map the future of the industry in a path-breaking convention.
The convention, organised by the Event and Entertainment Management Association (EEMA), the apex body of the events industry, will be hosted at the FICCI House on April 6 and then move to the Hyatt hotel in Manesar for April 7 and 8.
Headlined by David Zolkwer, Project & Creative Director of Olympic and Commonwealth Games ceremonies in Manchester 2002, Athens 2004, Melbourne 2008 and Glasgow 2014; Pepsico’s Shiv Shivakumar; Rahul Bhatia, Founder of Indigo Airlines; film maker Rakeysh Om Prakash Mehra, FICCI President Jyotsna Suri; and Prasoon Joshi, Chairman of McCann Group Worldwide India, the convention captures the mood of the country in its theme, ‘Inspiring India’.
“The events and experiential marketing industry is growing at a brisk pace and delivering communication platforms for the world’s leading brands, for governments, sports bodies, tourism initiatives and influencing the media and hospitality industry in a remarkable way. Bringing the key stakeholders together to share thoughts and define the way forward is key for the EEMAGINE Summit,” said Sabbas Joseph, President, EEMA.
Key speakers at the convention include Matteo Carvino, a renowned wedding designer from Italy; Sarah Gardiner, one of Scotland’s most accomplished experience creators; Member of Parliament Poonam Mahajan; Venky Mysore, CEO, Red Chillies and Kolkatta Knight Riders; Dr A Didar Singh, Secretary General of FICCI; Vikas Agnihotri, Director, Google; Rishi Kaitly, Country Head, Twitter; film-maker Bharatbala Ganapathy; Rannick Colaco, leader of the NBA’s India programme; Ravi Krishnan; and Nitin Kukreja, Business Head, Star Sports.
Speaking on the occasion, David Zolkwer said, “I’m thrilled to be returning to India. I’ve always been a huge fan of Indian creativity and ingenuity. The region is the source of so much brave and untethered thinking. I know I’m going to be inspired by the EEMA 2015 experience.”
Expert panels will bring together some of the brightest minds to cover diverse areas such as experiential marketing, public events, concert management, ticketed events, rural marketing, sports marketing, personal events, events tourism, creation of event brands, digital activation, integrated marketing and celebrity talent management.