McCann (two entries for Perfetti Van Melle) and Ogilvy (one entry for Pernod Ricard India) are the only Indian agencies among the list of winners so far
Best Media Info Bureau | Mumbai | April 23, 2015
The D&AD Pencil winners for 2015 are being announced this week, and of the 234 Pencils awarded so far, three Indian entries have made it to the winners’ list. McCann Erickson India with two winning entries and Ogilvy & Mather India with one winning entry are the two Indian agencies that feature in the list.
The entrants will have to wait until the D&AD awards ceremony at Battersea Evolution on May 21 to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they have won.
McCann Erickson India’s entry, titled ‘Fruits’, for Perfetti Van Melle has earned the agency two Pencils in the categories ‘Crafts for Advertising’ and ‘Crafts for Design’. Ogilvy & Mather India’s entry ‘Sufi Rock’ for Pernod Ricard India won the Pencil in the ‘Crafts for Design’ category.
Commenting on this year’s awards, Tim Lindsay, CEO, D&AD, said, “International entries to D&AD have gone up over 15 per cent this year, which is a reflection of D&AD’s continued relevance in maturing creative markets like Brazil and India. The quality of craft in categories like Branded Content and Integrated is a real theme this year: an understanding that great creative can play a vital role in earning media is really coming through in the production value of much of the work.”
“We’ve also seen a big increase in design work being entered across all categories, which I hope indicates that creative businesses at all levels of agency and studio size are thriving,” he added.
Overall, D&AD has awarded 235 Pencils so far in the categories: Crafts for Advertising (18 Pencils), Crafts for Design (43 Pencils), Integrated and Innovative Media (27 Pencils), Magazine and Newspaper Design (28 Pencils), Mobile Marketing (14 Pencils) and White Pencil juries (48 Pencils). All 234 pieces will appear in the 53rd D&AD Annual to be published later this year.
There are no quotas for awards at D&AD. Therefore, the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded, the record currently stands at just six.