Saints and Warriors has created the new campaign for the air conditioner range, which brings alive the consumers’ need for more
BestMediaInfo Bureau | Mumbai | March 24, 2015
Panasonic India brings alive the ‘need for more’ with new advertising campaign for its air conditioners. Positioned as LifeConditioner, the campaign, themed as ‘Beyond Air conditioner, a revolution’, resonate the company’s philosophy of offering consumers a wide range of products to choose from. Saints and Warriors is the creative agency behind the new campaign, which features brand ambassador Katrina Kaif.
The campaign gives an insight into the life of consumers across the globe on the lookout for something ‘more’ that can help them have a healthier lifestyle. The campaign has been shot in locations across the globe, and features people from diverse backgrounds sharing what they expect from their air conditioners.
Announcing the new campaign, Sarthak Seth, Head - Brand and Marketing Communications, Panasonic India, said, “The campaign brings alive the insight of consumers globally seeking technology which satisfies their hunger for a faster, healthier and better world, which is a reflection of Panasonic’s vision to make technology change the way we live.”
Jaffri Sartaj, Senior Vice-President, Saints and Warriors, added here, “The communication attempts to present Panasonic as a world leader when it comes to latest in technology catering to the evolving consumer demands around the globe. Actress Katrina Kaif, with her international imagery, brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”
Client: Panasonic India
Agency: Saints and Warriors