The first edition of the Indie festival is scheduled from April 1 to 4 in Mumbai and is timed to celebrate the channel’s first anniversary
BestMediaInfo Bureau | Mumbai | March 9, 2015
MTV Indies and Live Viacom18 are all set to kick off their Indie property ‘Spiro - An MTV Indies Takeover’. Scheduled from April 1 to 4, 2015 in Mumbai, the festival is timed to celebrate the channel’s first anniversary and will feature events across music, comedy and cinema.
Beginning at extreme ends of the city, Spiro will weave its way towards the centre, showcasing the best of contemporary Indie culture along the way. It will culminate in a day-long cultural takeover of Mehboob Studios, Bandra, featuring film screenings, stand-up acts and musicians – including the headlining act, Grammy-nominated electronica producer Pretty Lights.
“The first year has been so heartening that we are ready to take our next big leap with the announcement of our landmark live experience. Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that. The world of sub-cultures is exploding and we are excited to be right at the heart of it, firing up this revolution,” said Aditya Swamy, EVP and Business Head, MTV and Indies.
Commenting on the launch of this new property, Jaideep Singh, Senior Vice-President and Business Head, Integrated Network Solutions, said, “Live Viacom18 has over the last two years built iconic music properties and always aimed to hit the right note amongst the youth. With the launch of Spiro, we have moved into the Indie music space, which is coming of age with huge interest amongst the youth and it aims to connect our audience from across diverse music and cultural genres.”
“Announcement of pretty lights is an indicator of the kind of line-up that we will have on Spiro, which will amaze our young music fans. This is our first big step in the Indie music space and we are sure that consumers would love the line-up and the experience on ground around the music,” he added.