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LG brings cricket closer to fans with signature bat campaign

Executed by DDB MudraMax-Experiential, the campaign created a larger than life spectacle in the run up to ICC World Cup 2015

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LG brings cricket closer to fans with signature bat campaign

LG brings cricket closer to fans with signature bat campaign

Executed by DDB MudraMax-Experiential, the campaign created a larger than life spectacle in the run up to ICC World Cup 2015

BestMediaInfo Bureau | Delhi | March 4, 2015

LG-bat-campaign

Being the official sponsor of the ICC World Cup 2015, LG wanted to rejig the kindling zeal of cricket amongst Indians fans before the inception of the World Cup 2015 season.

A big ticket event like ICC World Cup 2015 needed a bigger show, a larger than life spectacle to further raise the cricket zealots. Hence, DDB MudraMax- Experiential came up with the idea of the 'signature bat campaign'.

A gigantic bat <26'(W)x5'(H)x2.25'(D)> was created for cricket lovers to write their wishes for their favourite teams. Further, the bat was taken to strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida, along with the ICC World Cup Cricket Trophy, which was kept on display for the spectators.

The bat managed to draw the crowds with its sheer size. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.

The word about the 'signature bat campaign' spread soon with the Mumbai location alone experiencing a footfall of over 50,000 people to see the bat. More than 2,500 people from across cities signed on the bats and wished their team. The zeal multiplied with the presence of cricketer Virendra Sehwag, who addressed his fans at Gurgaon and Noida.

Commenting on the initiative, Niladri Datta, Head - Corporate Marketing, LG Electronics India, said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015's biggest sporting spectacle, the ICC Cricket World Cup 2015. Indians are one of the biggest followers of cricket across the world and it gives us immense pleasure and delight to offer our consumers and cricket lovers an opportunity to experience the trophy in person and share their good wishes with the Indian team through the Big Bat ceremony arranged across five cities. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favourite team.”

Mandeep Malhotra Mandeep Malhotra

Elaborating on the campaign, Mandeep Malhotra, President, DDB MudraMax, said, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”

LG-bat-campaign-1 LG-bat-campaign-2

Credits:

President, DDB MudraMax: Mandeep Malhotra

Vice-President (Event and Experiential), DDB MudraMax: Nupur Kohli

Client servicing: Gaurav Gupta, Shivam Singh

Operation: Nakul Sharma, Sarvesh Gothwal

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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