This is the first time the network has undertaken a brand campaign for all its media brands since its inception, including NewsX, India News, The Sunday Guardian and Aaj Samaj
BestMediaInfo Bureau | Mumbai | March 17, 2015
iTV Network has launched a brand campaign for the first time since its inception covering all its media brands, namely NewsX, India News (National and its four regional channels) and its two print publications – The Sunday Guardian and Aaj Samaj. Since March 16, 2015, iTV Network started sporting the fresh look.
A statement from the network informed that the theme, titled ‘Connecting Dots…’, and the ensuing campaign will replicate the channel’s vision and editorial ethos. “Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility,” the statement elaborated.
Kartikeya SharmaSpeaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”
Savvy DilipSavvy Dilip, Group CMO, iTV Network, added here, “We are confident that this new look of the network, complemented by this brand campaign, will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360-degree marketing campaign.”
