HyperCity retail stores to sell official ICC World Cup 2015 merchandise

The range includes wrist bands, caps, coffee mugs, sippers and T-shirts for men, women and kids and is priced between Rs 99 and Rs 999

As cricket fever rises, HyperCity Retail, India's leading retail chain, gives fans an opportunity to support India with an exciting range of official licensed products for the ICC Cricket World Cup 2015. The exclusive ICC Cricket World Cup 2015 merchandise will be sold from 15 HyperCity locations across nine cities in India throughout the duration of the tournament.

The range includes wrist bands, caps, coffee mugs, sippers as well as T-shirts for men, women and kids and is priced between Rs 99 and Rs 999, giving fans a perfect way to celebrate the World Cup 2015. They also stand a chance to win an opportunity to meet Indian cricket stars Ajinkya Rahane and R Ashwin upon buying merchandise worth Rs 1,999 at any of the HyperCity locations.

Darshana Shah, Senior VP - Marketing and Visual Merchandise, HyperCity Retail (India), said, “The ICC Cricket World Cup is one of the most awaited sporting events in the world. Cricket fans all over the world will cheer and support their local teams. We are proud to sell the ICC Cricket World Cup 2015 official licensed products through our stores. Fans of every age will find attractive memorabilia for their friends and family at HyperCity.”

Commenting on the partnership, Atul Srivastava, Chief Executive Officer, Gaames Unlimited, the official licensing and merchandising partner of the International Cricket Council, said, “We are pleased that the ICC Cricket World Cup 2015 merchandise is now available to cricket lovers in India via the strong network of HyperCity Retail outlets across the country. This is certain to bring fans closer to the game of cricket by allowing them to buy their favorite gear and products from the convenience of HyperCity's stores.”

For further information contact:

Supreet Sapra | 9930515389 | ssapra@perfectrelations.com

Manhakani Slong | 7506643466 | mslong@perfectrelations.co

Info@BestMediaInfo.com