GEC Watch: Colors returns to No. 2; &TV grows to 105 TVM

Sony Pal, Big Magic and Zindagi also register marginal growth in viewership in Week 11 of TAM 2015

BestMediaInfo Bureau | Delhi | March 19, 2015

According to data sourced from TAM subscribers for Week 11 of TAM 2015 (March 8 – March 14) for CS 4+, HSM markets, Star Plus maintained its leadership position despite marginal loss in gross viewership. The seesaw battle for No. 2 slot continued with Colors returned to the No. 2 position, pushing Zee TV to No. 3. Life OK stayed put at No. 4, while SAB TV and Sony were at No. 5 and No. 6, respectively.

&TV strengthened its position at No. 7 in its second week. The channel had opened at 90.6 TVM last week.

Star Plus recorded a gross viewership of 592 GTVM with a relative share of 24.05% (last week 604 GTVM).

Colors returned at No. 2 position with a gross viewership of 428 GTVM with a relative share of 17.38% (last week 424 GTVM).

Zee TV witnessed decline in its viewership this week and slipped to No. 3 position. The channel recorded 407 GTVM with a relative share of 16.53% (last week 427 GTVM).

Life OK recorded a gross viewership of 307 GTVM and a relative share of 12.47% (last week 314 TVM).

SAB TV witnessed a sharp decline in its viewership this week and recorded 288 GTVM with 11.70% relative share (last week 312 GTVM).

Sony recorded a gross viewership of 221 GTVM with relative share of 8.98% (last week 247 GTVM).

&TV strengthened its position at No. 7 in its second week with a gross viewership of 105 TVM and a relative share of 4.26% (last week 90.6 TVM).

Big Magic recorded 42 GTVM with a relative share of 1.71% (last week 40 GTVM).

Sony Pal grew to 42 GTVM and had a relative share of 1.71% (last week 38 GTVM).

Zindagi was at 23 GTVM and a relative share of 0.93% (last week 22 GTVM).

Epic recorded a gross viewership of 7.4 GTVM against last week's 8.2 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

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