Coke ad brings the taste back

Scripted by McCann Erickson, Coca-Cola is all set to make people fall in love with the taste of Coke all over again with a series of videos ahead of its new brand campaign

BestMediaInfo Bureau | Delhi | March 16, 2015

Click on the image to watch the TVC.

Coca-Cola is all set to make people fall in love with the taste of Coke all over again with a series of videos ahead of its new brand campaign. The videos bring together young actors Alia Bhatt and Siddharth Malhotra.

The two brand ambassadors play college teens and add to the playfulness as they turn tricksters in an attempt to make the taste of Coca-Cola their own without having to share it with the other. The teaser series will be driven by their constant tricks and pranks for one-upmanship, that will eventually bring them closer to each other in the true Coca-Cola spirit of bringing people together.

The new teaser series focuses on the effect that Coke's refreshing taste has on consumers by using sensual elements that have subtly and sub-consciously got embedded in the consumers' minds. The iconic contour bottle design, the tantalising bubbles and the unmistakable sound of bottle opening are playful elements in the video that remind people of the taste of Coca-Cola.

The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been produced by Mushtaq Nadiadwala of Studio 1 Films and directed by P Vinod.

The campaign will be showcased across key channels on HSM. Coca-Cola India will also be focusing on the online video sharing platform YouTube.

The TVC went on air on March 13, 2015.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Coca-Cola India

Agency: McCann Erickson

Creatives: Prasoon Joshi and team

Producer: Mushtaq Nadiadwala of Studio 1 Films

Director: P Vinod

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