The incumbent agency is Initiative. Saint-Gobain entered India in 1996. This year the brand is celebrating its 350th anniversary globally
BestMediaInfo Bureau | Delhi | February 26, 2015
Vizeum India has announced their appointment as the media AoR for Saint-Gobain. The incumbent agency was Initiative (erstwhile Lintas Media Group). This year Saint-Gobain is celebrating its 350th anniversary.
Saint-Gobain entered India in 1996, and has achieved strong and profitable growth since then. Today, it is a leader in all its major businesses with 20 manufacturing sites and about 4,900 employees in India. Backed by its experience and capacity to continuously innovate, Saint-Gobain designs, manufactures and distributes high-performance building materials providing innovative solutions to the challenges of growth, energy efficiency and environmental protection.
Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum, said, “We are delighted with this appointment and thank the Saint-Gobain management for considering us worthy. We see immense possibilities for the brand to connect with its consumers and business associates meaningfully. We will ensure no stones are left unturned on our path to this destination. This business will be handled out of our Chennai office.
Vizeum, part of the Dentsu Aegis Network, is a young, hungry, dynamic and award winning media agency brand. Headquartered in London, Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count.