BestMediaInfo Bureau | Delhi | February 9, 2015
Sachin Tendulkar is back exclusively on AajTak and Headlines Today all through the ICC World Cup 2015 coverage. From his lifting the trophy in 2011 to his experience on and off the field, viewers on both the channels will get a first-hand view of the game from ‘The Little Master’ himself.
Commenting on Tendulkar’s association, Aroon Purie, Chairperson and Editor-in-Chief, India Today Group, said, “He is the master who redefined the sport for the world’s most passionate cricketing nation. A World Cup without him is nothing but unimaginable. His presence on the shows will help fill the void in cricket since his last match. It is an honour for the group to have the legend himself on our channels.”
“This is the first time that I am doing something of this sort and it will be a completely new experience for me,” said Tendulkar. “What makes this all the more special is the fact that I will get to share my experience of the last six World Cups with the youngsters, cricketers and budding talent. Obviously World Cup 2015 is going to be a lot more competitive and important. The rules having changed, and with 20-20 changing the norm in cricket, new and innovative batting styles are coming to the fore. We have discussed these and more in the programmes and am really excited that we could do so many shows of this kind,” he added.
For the first time, Tendulkar will also interact with the audience directly on the shows and take questions.