Prasanth Kumar to succeed Ravi Rao as Mindshare South Asia CEO

Kumar's role is effective from March 1, 2015 while Rao will be transitioning into a new role within GroupM

BestMediaInfo Bureau | Mumbai | February 1, 2015

Prasanth Kumar

Mindshare APAC has announced the appointment of Prasanth Kumar as CEO - South Asia. He will be replacing current CEO Ravi Rao, who will be transitioning to a new role within GroupM. Details of his new posting will be announced in a couple of days.

Kumar is currently head of GroupM's Central Trading Group and a member of GroupM's South Asia Executive Committee. He will report to CVL Srinivas, CEO, GroupM, South Asia and Gowthaman Ragothaman, COO, Mindshare Asia Pacific.

CVL Srinivas

Commenting on the development, CVL Srinivas, CEO, GroupM South Asia, said, "Prasanth was a unanimous choice for this role. He is a very dynamic leader always full of ideas and a true organisation man. In the past ten years he has played a stellar role in ensuring GroupM's scale is leveraged to maximise value for our clients. He has championed some exciting partnerships for GroupM both in the digital and traditional media spaces. I am sure under his leadership Mindshare will scale new peaks and delight its clients with a quality media product. I'd like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network."

Rao took over as leader of Mindshare South Asia in January 2012, prior to which he was leading Team Unilver for the agency.

Info@BestMediaInfo.com

Info@BestMediaInfo.com