This year, the property goes national with a 12-city tour through February
BestMediaInfo Bureau| Mumbai |February 2, 2015
MTV returns with its Bloc Party, and this year, it goes national with a 12-city tour across Mumbai, Delhi, Ahmedabad, Jaipur, Kolkata, Chandigarh, Pune, Bangalore, Hyderabad, Indore, Lucknow and Ranchi through the month of February.
The two-day Karbonn Smart MTV Bloc Party will be hosted by Nikhil Chinapa and will feature music artistes and DJs across all electronic genres such as dubstep, trap, progressive, deephouse and more. The MTV Bloc Party wrist-band will allow party hoppers access to all the night parties happening in the bloc and club-hop with MTV’s hop-on-hop-off Bloc Party cabs that will ferry revellers across venues to ensure seamless transition.
Speaking about Karbonn Smart MTV Bloc Party, Sumeli Chatterjee, Head – Marketing, Media & Insights, MTV India, said, “MTV’s Bloc Party is so much more than just any party. One ticket gives access to multiple parties, and a feast of a dance music extravaganza. MTV’s Bloc Party is built around the city and all its uniqueness.”
He further said, “This time around, the theme is – The more, The better! We’re playing with music, light and geometry to provide a fun audio-visual experience to people like never before.”
Shashin Devsare, Executive Director, Karbonn Mobiles, remarked, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music and dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”
In its first edition, MTV Bloc Party created the longest running party with 20 hours of dance music in Mumbai. Karbonn Smart MTV Bloc Party Pre-parties begin from February 7 and will go on through the next few months.