Rediffusion’s Prithviraj Banerjee to handle additional responsibilities as Strategy Planning Head of Everest
BestMediaInfo Bureau | Mumbai | February 6, 2015
Rediffusion Y&R has announced the elevation of Kavita Kailas as Chief Strategy Officer. She is replacing Gautam Talwar, who is moving on from the agency on a year-long sabbatical to pursue interests beyond advertising. In another development, Prithviraj Banerjee, who is currently Strategy Head, Rediffusion Y&R Mumbai, has been given additional responsibility of heading Strategy Planning for Everest Brand Solutions.
Dhunji S Wadia, who heads both Rediffusion Y&R and Everest Brand Solutions, said, “For quite some time Gautam has been nurturing the idea of pursuing interests beyond advertising. And I think the time has come to allow him to follow his passions. So, after a hardworking stint, Gautam is taking a well-deserved break before deciding what his next chapter should be. I thank him for all his help and support and wish him the very best in whatever he chooses to do.”
On Kailas’ elevation, Wadia said, “She is meant for this role. For the last few years she has been heading the Strategic Planning function across our Delhi, Kolkata and Southern operations. She has been exemplifying every day what it means to be a client's most valued partner. Kavita has a great love of our business, our clients and our people that infuses all that she does. Unleashing her enthusiasm and her expertise will make a real difference in how we serve our clients.”
Commenting about Banerjee’s additional role, Dhunji added, “Prithvi’s passion for our agency, his intellectual curiosity and integrity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”
In the recent past, Rediffusion Y&R has seen some high profile changes. Amitava Sinha, COO for East, North & South, has moved on from the agency, and JWT’s Suman Varma has come on board to handle Delhi operations. In an earlier conversation with BestMediaInfo, Wadia had informed that the agency’s operations will be handled by Shuvadeep Nag and Hari Desikan for South, Sanju Menon for East and Varma in the North.