The win comes on the back of a multi-agency pitch, which included the incumbent as well as all leading digital agencies
BestMediaInfo Bureau | Delhi | February 26, 2015
Havas Media Group India has been assigned the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch, which included the incumbent as well as all leading digital agencies.
Subodh MarwahCommenting on the appointment, Subodh Marwah, Vice-President and Head - Global Consumer Healthcare, Ranbaxy Laboratories, said, “In Havas Media, we saw a perfect partner – one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”
Anita NayyarSpeaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating meaningful brands, and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”
Mohit Joshi“Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” added Mohit Joshi, Managing Director, Havas Media India.
Ranjoy Dey“Ranbaxy is a great brand to be associated with. Consumer healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media,” said Ranjoy Dey, Head of Digital, Havas Media India.
Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of Xolo Mobile and Businessworld magazine.
