The business will be handled from the Gurgaon office
BestMediaInfo Bureau | Mumbai | February 24, 2015
As reported this morning, GroupM has set up a separate unit to handle the duties of Airtel, whose business moved to the agency following a multi-agency pitch process from incumbent Madison. The mandate includes traditional and digital media. However, Airtel has appointed Milestone Brandcom, the OOH unit of Dentsu Aegis Network, to handle the outdoor media duties for the brand.
The business will be handled from the Gurgaon office under a new unit, 'Team Airtel'. The unit will be led by Mausumi Kar, a senior GroupM resource who has over 15 years of media experience and has been part of GroupM for the past eight years. Currently, she is General Manager - Digital Partnerships & Growth.
Commenting on the win, CVL Srinivas, CEO, GroupM South Asia, said, “The GroupM network has been at the forefront of creating innovative media solutions for our clients. We have taken several initiatives in the recent past to make our agency brands and units a lot more in tune with tomorrow. The biggest challenge our clients face is managing the complexity of a very disruptive media landscape. Our network is delighted to be chosen by Airtel as its media partner."
Industry sources estimate the size of Airtel’s media business at around Rs 400 crore, including a spend of Rs 50 crore on outdoor.