The online film, created by Grey India, takes viewers through the significant moments of Indian cricket, from the viewpoint of an ardent cricket fan who lost his vision as a child
BestMediaInfo Bureau | Mumbai | February 16, 2015
Gillette India has released an online video to celebrate all cricket lovers who showcase their passion and relentless support towards cricket and cricketers. The film, created by Grey India, takes viewers through the significant moments of Indian cricket, as narrated by an ardent cricket fan who lost his vision as a child.
Yashaswini Samat, Executive Vice President, P&G, Grey Group APAC, remarked, “Gillette has historically leveraged sports and sports celebrities, globally. The focus here is on the common man, the fans and their unequivocal passion for the sport.”
Rajeev Sathyesh, Country Marketing Manager, Gillette India, added here, “Gillette globally has been associated with sports for many years now. As part of Gillette’s endeavour to salute the spirit of all Indian cricket fans, we have launched Special Edition India razors. The new razors have the word India engraved on the handle and displays the country’s name and colours.”
Commenting on the thought behind the campaign, Malvika Mehra, ?National Creative Director and Senior Vice President, Grey Worldwide, India, said, “While we were toying with the idea of doing something for the ICC Cricket World Cup, we thought of giving ode to the Indian cricket fans and their undying spirit. Just like the passion of the game by a true believer is personal, a razor is also a very personal thing.”
Though Gillette has plans to take the ‘The Best A Fan Can Get’ campaign on-ground and in print, there are no plans yet to take the campaign on television.
Agency: Grey India Creative Team: Malvika Mehra, Vishnu Srivatsav, Bhavesh Kosambia, Bhakti Ingulkar, Deep Chabria, George Sebastian Servicing Team (P&G): Samta Datta, Kamia Wahi Planning: Shahvez Afridi Films: Samir Chadha, Mitalee Prabhu Production House: Razor Blade Director: Rahul Sengupta Producer: Christopher Wagner Client Credits: Rajeev Sathyesh, Pratik Mukherjee, Karthik Srivatsan