The account was won following a multi-agency pitch. The mandate comprises of managing the channel’s presence on all social media platforms
BestMediaInfo Bureau | Mumbai | February 25, 2015
Independent digital marketing and media solutions agency FoxyMoron has bagged the digital marketing duties of the newly launched Hindi entertainment channel from Zee Entertainment Enterprises – &TV. The mandate comprises of managing the channel’s presence on social media platforms, including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch.
Commenting on the account win, Suveer Bajaj, Co-founder, FoxyMoron, said, “This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel.”
The agency will work towards creating and executing content revolving around the central belief of the channel – ‘Jashn Jeene Ka’ (celebrating the spirit of living). It will also create programme-specific content for their flagship shows in order to utilise the ever growing populace of the digital space.