This win adds a different category of money remittance to Isobar’s expanding list of clients and the agency would in turn provide digital expertise to TimesofMoney’s global needs
BestMediaInfo Bureau | Delhi | December 4, 2015
TimesofMoney (Remit2India and Klinnk) has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.
Sharing his thoughts on the association, Achal Shah, Senior Vice-President and Head - Marketing at TimesofMoney, said, “We have been in the pure-play digital cross-border business for 15 years now. Given our objective of reaching out to global ethnic communities, digital has always been our primary medium of communication. With our services now catering to newer audiences like the Chinese, Filipinos etc in the US, UK and Australia, it was imperative for us to get the right digital media partner who had a global presence combined with the local expertise.”
Shamsuddin Jasani, Managing Director, Isobar India, said, “We are very happy to be associated with TimesofMoney. We are always looking at experiences across different sectors and different types of clients and this win adds a very important category of money remittance to our ever expanding repertoire.”
“We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. TimesofMoney is an interesting category and teams are excited to create innovative and creative work for them,” he added.
TimesofMoney is the leading digital payments and remittances service provider catering to retail and institutional clients in India and across the globe. TimesofMoney’s bouquet of services includes retail online remittances (Remit2India & Klinnk), white-labelled remittance platforms (Payce), customized mobile wallet solutions (Movit) and online payment gateway solutions (DirecPay). With over 15 years of experience, TimesofMoney boasts of a strong customer franchise in the retail and institutional space and has also been the recipient of several industry accolades for its achievements over the years.
Isobar India, a full-service digital agency, is part of the Dentsu Aegis Network is cited among the ten most significant innovation agencies in the world and a pioneer in digital communications.