Percept/H bags Tresmode's creative duties

Percept/H will be responsible for the complete 360° creative and media approach across mediums. The scale of work will include ATL and BTL activities, digital activations and app development

BestMediaInfo Bureau | Mumbai | December 16, 2015

Percept/H, the flagship advertising agency of Percept Limited, has recently bagged the account of Tresmode, a brand synonymous with chic footwear. The account has been signed on a retainer contract. It will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai Office.

The brief given to Percept/H by the Tresmode team prior to the presentation was challenging with the single-minded proposition directed towards expanding the pool of 'brand fans'. Tresmode, synonymous with high quality craftsmanship and great designs, is at a very interesting point in its growth curve wherein shoppers of Tresmode products are true fans of its products but at the same time are limited in number. The focal area of Percept/H's creative and planning mandate will be to expand Tresmode's customer base and make it a preferred footwear brand.

Percept/H will be responsible for the complete 360° creative and media approach for Tresmode across mediums. The scale of work will include ATL and BTL activities, digital activations and app development. The account was mandated to Percept/H last month, and the creative communication started rolling out across mediums pan India this month.

“Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative and impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand,” said Kapil Mahtani, CEO, Tresmode India.

Jiten Bhagat

Speaking on the account win, Jiten Bhagat, CEO, Percept/H, said, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency's growing and diverse roster of clients.Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”

Anurag Chhabra, Sr. VP, Percept/H, added, “Tresmode, from the get-go, has been very clear in wanting to reinforce itself as the go-to place for customers seeking the latest trends and designs. To achieve this, the team at Percept/H will be creating and rolling out a range of niche campaigns which break through the clutter and showcase our brand of creativity in this domain. It's indeed a privilege to work on a brand with such great versatility and taste.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com