Geometry Global Encompass Network appoints Aaradhee Mehta

She will head the experiential marketing agency's shopper marketing function

BestMediaInfo Bureau | Mumbai | December 3, 2015

Aaradhee Mehta

Geometry Global India has appointed Aaradhee Mehta as Vice-President, Shopper Marketing, in the newly merged Geometry Global Encompass Network. She will report to Group COO Rahul Saigal.

With over nine years of shopper marketing experience, Mehta has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, ITC Foods and Personal Care, HP, Diageo, Diesel, Steve Madden and Brooks Brothers.

Mehta has been instrumental in setting up two shopper marketing practices in India (OmniSpace Retail and Saatchi & Saatchi X) and establishing “Customer Experience” as a key discipline at Reliance Brands. Before specializing in Shopper Marketing, she began her career in advertising where she has worked at Lowe, JWT and Bates.

Commenting on her appointment, Mehta said, “I'm excited to lead the shopper marketing practice for the country's largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India.”

Mehta's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced. Now the largest entity of its kind in India, with 15 offices reaching 100,000 villages, the network specializes in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing.

Geometry Global is an award-winning, multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people's Purchase Decision Journeys, the agency develops programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global, a WPP company, is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing.

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