Effie 2015 Awards to be held on January 27, 2016 in Mumbai

Campaigns that ran in India from October 1, 2014 to September 30, 2015 are eligible for entry and for the first time can be submitted online

BestMediaInfo Bureau | Mumbai | December 2, 2015

The Advertising Club has announced the date for Effie 2015 Awards Gala Ceremony which will be held on Wednesday January 27, 2016 at 6.30 PM at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai. Campaigns that ran in India from October 1, 2014 to September 30, 2015 are eligible for entry.

In tune with the changing times, The Advertising Club has drawn up a slew of changes to the Effies 2015. For the first time, entries can now be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service - Best Campaign for a Start-up, has been introduced. The Digital Campaign category too was redefined into the Integrated Marketing Category – a tacit nod to the evolution of the digital platform as an inclusion rather than extension of an ad campaign. The growing economic influence of small town India came to the fore as the erstwhile Rural Marketing category got rechristened to Small Town and Rural Marketing Category. Though not renamed, the Healthcare Category also underwent a redefining exercise, to account for the increasing diversity of the segment. Barring the Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.

Raj Nayak

Commenting on these improvements, Raj Nayak, President of The Advertising Club, said, “The Effies is the award that recognizes advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognize and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we've introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India.”

Ajay Kakar

Ajay Kakar, 2015 Awards Chairman, said, “The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organizing the first round of judging at Bangalore besides Mumbai and Delhi.”

Vikram Sakhuja

Vikram Sakhuja, 2015 Awards Co-Chairman showed his excitement when he said, “What's new in Effies is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness but love the method underlying even more. If you've done something that made you proud chances are we would love to see it. Let it rip.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com