AXN to premiere 'Ray Donovan' on Dec 7

The show takes the 11 PM slot Monday to Friday. The channel has launched a 360-degree campaign including on-air, social media and on-ground

BestMediaInfo Bureau | Mumbai | December 4, 2015

AXN is all set to launch 'Ray Donovan' on December 7, 2015 which will be telecast at 11 PM from Monday to Friday every week. The show stars Emmy and Golden Globe Award nominee Liev Schreiber in his first lead television role, as the go-to guy who makes the problems of the city's celebrities, superstar athletes and business moguls disappear.

The show, which telecasts for the first time on Indian television on AXN, also features Academy Award Winner, superstar Angelina Jolie's real life father, Jon Voight, who portrays the role of Ray's father, Mickey Donovan. X-Men Origins: Wolverine actor Liev Schreiber's riveting performance as Ray also garnered him a Golden Globe Award nomination in the category of Best Actor in a Television Series Drama. This critically acclaimed series has earned a rating of 8.3 on IMDB.

To promote the show, AXN has planned a robust 360-degree campaign including on-air, social media and on-ground. The channel has partnered with Comic Con India 2015 as the exclusive TV Partner to promote the show at Delhi Comic Con and Mumbai Comic Con. AXN will host the experiential 'Donovan Fight Club' activation at the AXN Zone, wherein fans can participate and win exclusive Ray Donovan goodies. The Delhi Comic Con will be held from December 4 to 6, 2015 at NSIC Grounds, Okhla and Mumbai Film and Comic Con from December 19-20, 2015 at Bombay Exhibition Centre. With this experiential activity at one of the most popular comic conventions, AXN aims to further strengthen its core consumer engagement beyond just television.

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