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UDigital’s media brand Arre to launch India’s first digital reality show

UDigital, co-founded by Ronnie Screwvala, B Saikumar and Ajay Chacko, has based the show on the groundbreaking Israeli format of ‘Re-Gender’, a daring social experiment that breaks down the rules of gender perception

BestMediaInfo Bureau | Mumbai | November 3, 2015

Arre-re-gender

With a show on the lines of the successful ‘Re-Gender’, the format for which has been distributed by Armoza Formats, UDigital wants to break new ground.

The show is a daring social experiment that breaks down the rules of gender perception and challenges gender stereotypes. The format distributor, Armoza Formats, has successfully completed several seasons of the show on television in Israel and Germany.

The show will see six participants change their sexual identity. Through their assignments in the real world as well as through dynamics with each other inside the house, where they will live cut off from the world for a month, the contestants will discover certain not-so-obvious truths about the opposite sex.

Can a woman really do a man’s job and vice-versa? Is it a man’s world or do women actually call the shots? What do men say about women behind their backs? Should a woman change the way she dresses in order to feel safe? Is paying the bills a means of control for a man? These are questions which the show hopes to answer. The six participants will undergo intense gender training as well as emotional and physical transformations. Prosthetics, haircuts, styling and make-up, everything short of the knife will be undertaken to make the experience as real as possible. Each participant will make a personal journey on the show to better understand himself and his relationships. What better way to understand the opposite sex than by being the opposite sex?

Commenting on this partnership, Avi Armoza, Founder and CEO, Armoza Formats, said, “We’re extremely excited about this venture with Arre and to see ‘Re-Gender’ become the flagship series for this fresh new platform. The issues that the show deals with not only make for riveting viewing but also provoke important discussions in our society.”

B. Saikumar B. Saikumar

B Sai Kumar, Co-Founder and MD, UDigital, said, “We are hoping to break new ground with a show like ‘Re-Gender’ on digital media in India. Definitions of gender roles and expectations are evolving every day. It is a much talked-about and debated subject in India. We wish to bring our lens to the topic through a first-of-its-kind entertainment series with elements of drama, reality, emotion, new experiences with social learning, all rolled into one.”

While Arre is yet to announce what the series will be called in India, the team will begin shooting in 2-3 weeks’ time at a farmhouse in Chhatarpur, Delhi.

Info@BestMediaInfo.com

Tags: UDigital
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