The initiative is part of a larger branding exercise by TVS Tyres which launched its new identity in the beginning of this year and has since been associated with sporting events like the Pro-Kabaddi League
BestMediaInfo Bureau | Delhi | November 9, 2015
The Cricket All-Star Series kicked-off on November 7 with TVS Tyres announcing its association with it as co-presenter. The series which will be played on American soil will consist of three T20 matches to be played across New York, Houston and Los Angeles.
TVSÂ Tyres, one of the largest manufacturers and exporters of two and three wheeler tyres and off-road tyres in India, associates withÂ Cricket All-Stars Series as part of the re-branding exercise of the company.
With the launch of its new identity in the beginning of this year, the brand has been associated with many such activities likeÂ Pro-Kabaddi LeagueÂ where they were associate sponsors of the Hyderabad team.Â TVSÂ Tyresâ association with this sporting event would amplify and enhance the brandâs visibility, bringing together cricket lovers from all over the world.
Commenting on the association, Vijayaraghavan P, Director,Â TVSÂ Srichakra Ltd, said, âWith this association, we are strengthening exposure for the brand. Cricket All-Stars is a unique event and already garnering a lot of attention around the world. As the youngest tyre brand, we are elated to embark on this new association and look forward to be part of different sporting events to reach out to the customers.â
Cricket All-Stars Series 2015 is the inaugural series this year, and will see two squads namely Sachinâs Blasters and Warneâs Warriors pitted against each other.