Conceptualised by Ogilvy and Mather, the latest campaign from Titan captures the essence of the new age man through a new lens
BestMediaInfo Bureau | Delhi | November 24, 2015
What makesÂ the Titan manÂ tick? Is it his confidence or his dynamic nature? He knows every hour, every minute and every second of every day, and theÂ TitanÂ watch on his wrist is his inspiration.
Over the years, we have seen many avatars ofÂ men.Â After an era of machos and metrosexuals, weâre now in the age of the quintessentialÂ manÂ - whose manliness is not defined by his physique but his attitude.
Introducing us toÂ âThe Titan Manâ, the film opens to him getting ready for the night. The camera follows him through the night as he takes one last look at himself in the dressing mirror and puts on his favouriteÂ TitanÂ watch. He heads down the crowded streets, through a dim-lit subway, all the way to the hottest party in town. Never losing sight of his charm and enchanting smile, the camera makes its way with him through the lively kitchen of the club to its dance floor. The film closes with a knowing wink fromÂ heÂ TitanÂ manÂ telling us thereâs much more to him, and we are unable to look away even for second.
Sharing his thoughts on the campaign,Â Sirish Chandrasekhar, Head, Marketing,Â TitanÂ Watches,Â Titan Company Limited, said, âTitanÂ has always looked at cultural and social trends with an alternative lens and the idea of the quintessentialÂ manÂ is very interesting. There is a certain confidence that the new ageÂ man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.â
Tithi Ghosh,Â Senior Vice President and Head of Advertising, Ogilvy & Mather (South),Â added, âTitanÂ watches are coveted fashion accessories and they are worn byÂ menÂ who have style and swagger. In this ad, we have focused on the cool head and exciting pace with which the modern IndianÂ manÂ lives his life outside of work. We hope the modern male audiences will connect with the confidence and style quotient of theÂ TitanÂ man.â
Conceptualized by Ogilvy and Mather, the TV campaign will be supported with print and outdoor campaigns as well.
National Creative Director: Rajiv Rao
Creative Director: Sangeetha Sampath
Account Management: Tithi Ghosh, Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning: Sreenesh Bhat
Agency Producer: Rajib Baruah
Production House: Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D'Cruz
Music: Subhajit Mukherjee
Post Production Head: Bharat Arote
Media Agency: Maxus
Exposure (mediums used):Â TV, Internet, Cinema, OOH