India Infoline launches campaign for 'IIFL Markets'

The objective of the communication was to bring out the all-encompassing nature of the IIFL Markets App for a trader or stock markets enthusiast

BestMediaInfo Bureau | Delhi | November 18, 2015

Click on the image to watch the TVC.

The Fortune 500 listed broker, India Infoline , a part of the diversified financial services entity, IIFL Group, has launched a new TVC as well as print campaign for their stock trading application “IIFL Markets” version 2.0.

The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader or stock markets enthusiast. All the sources of information that this profile needs - live business TV, business newspapers, research and annual reports, etc. as well as a computer for actual trading are all taken of in this app.

The TVC shows an engrossed and then delighted IIFL Markets App user who realizes that all he needs to know about and trade in the stock market is now available on his mobile phone. All his trading and content needs from computer, TV and research reports and other content from desk are all now swept and shrunk into his mobile phone. This is the basis for the tagline“Honey, I shrunk the market!”

“Keeping IIFL's legacy in mind as the most advanced technology innovators in India's financial services space, we conceptualized the TVC with team IIFL focusing on customer convenience and highlighting the IIFL Markets App's ability to provide the average investor access to advanced stock trading tools, free research and information on his/her mobile,"  said Arun Fernandes, CEO, Hotstuff.

“Everything that he needs to trade is now in the palm of his hand and buying and selling is all about just swiping the screen of his mobile phone,” said Arun Malkani, Chief Marketing Officer at IIFL.

One can buy or sell, trade in stocks, commodities, currencies and F&O, all on one's mobile phone with just a click. Besides, one can also track one's portfolio, view live prices as well as receive expert stock tips and advice.

The app is available on mobile on android, iOS and windows platforms. It has had over 4 lakh downloads to date and IIFL expects 1 million downloads by end of 2015.

The campaign has been conceptualised by the IIFL Team and executed through Hotstuff Advertising and Yellow Submarine Films.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Hotstuff Advertising

Arun Fernandes

Tejashree Jadhav

Yellow Submarine Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com